⚠ Pilots Without a GuaranteeLow threat

Palantir Technologies (PLTR) — threat to the moat

Palantir pays for every pilot whether or not the customer signs, which works only while most of them do.

Palantir says of its pilots that they are run without a guarantee of future returns1, and that is the risk in plain words. The cost is taken whether or not the customer signs.

Sales and marketing expense ($M)887.820241,056.92025Palantir FY2025 results release
Sales costs rose 19% while revenue rose 56%.

At present the method works. Sales and marketing costs fell from 31.0% of revenue in 2024 to 23.6% in 20252, which means the demonstrations are converting faster than their cost grows. But the conversion rate itself is not disclosed; investors see only the deals that closed.

Two things could turn the method from asset into burden. Competing platforms could make the demonstration less impressive, or large customers could learn to take the free work and build the rest themselves, which the 10-K says organisations frequently attempt3.

The conversion evidence so far is strong. US commercial customers rose 35% in the year to June 20264 while US commercial revenue grew 149% in the quarter5, which says the customers who sign after a pilot keep adding to it. The risk is in the pilots that are never reported because they never convert.

The sales and marketing line is where the damage would appear first. Spending was $1,056.9 million in 20256; a rise back above 30% of revenue without faster growth would say Palantir is paying more for each customer it wins.

References
  1. ReportedPalantir says of its pilots that they are run without a guarantee of future returns, and that is the risk in plain words.
    Palantir Technologies Form 10-K for fiscal 2025 - Item 1 business: platforms, employees, competition, pilots and government programmes. — FY2025 · publ. 17 February 2026 · source ↗
  2. Moat Explorer calcSales and marketing costs fell from 31.0% of revenue in 2024 to 23.6% in 2025, which means the demonstrations are converting faster than their cost grows.
    Moat Explorer calculation from Palantir's filings, results releases and market data ($ millions unless stated). Revenue lines: US commercial 2021 = US revenue 879.16 - US government 678.2 = 200.96, rounded 201.0; international commercial = commercial segment revenue less US commercial: 2021 644.53 - 200.96 = 443.6; 2022 834.1 - 335.1 = 499.0; 2023 1,002.8 - 457.1 = 545.7; 2024 1,295.9 - 702.3 = 593.6; 2025 2,073.2 - 1,465 = 608.2; Q2 2025 450.7 - 306 = 144.7; Q1 2026 (1,719.6 - 945.4) - 595 = 774.2 - 595 = 179.2; Q2 2026 945.4 - 764 = 181.4. International government = government segment revenue less US government: 2021 897.4 - 678.2 = 219.2; 2022 1,071.8 - 826.3 = 245.5; 2023 1,222.2 - 921.2 = 301.0; 2024 1,569.6 - 1,197.9 = 371.7; 2025 2,402.3 - 1,855 = 547.3; Q2 2025 553.0 - 426 = 127.0; Q2 2026 990.0 - 809 = 181.0. US government 2024 = US revenue 1,900.2 - US commercial 702.3 = 1,197.9. Check 2025: 1,465 + 1,855 + 608.2 + 547.3 = 4,475.5. Growth: international commercial 499.0 / 443.6 = +12.5%; 545.7 / 499.0 = +9.4%; 593.6 / 545.7 = +8.8%; 608.2 / 593.6 = +2.5%; 608.2 / 443.6 = +37%. International government 245.5 / 219.2 = +12.0%; 301.0 / 245.5 = +22.6%; 371.7 / 301.0 = +23.5%; 547.3 / 371.7 = +47.2%. US commercial 335.1 / 201.0 = +66.7%; 457.1 / 335.1 = +36.4%; 702.3 / 457.1 = +53.6%; 1,465 / 201.0 = 7.3 times. US government 921.2 / 826.3 = +11.5%; 1,197.9 / 921.2 = +30.0%; 1,855 / 678.2 = 2.7 times. Government segment 2,402.3 / 610.2 = 3.9 times; first half 1,848.4 / 1,039.9 = +77.7%. Revenue abroad Q2 2026 1,935.5 - 1,573.0 = 362.5, Q2 2025 144.7 + 127.0 = 271.7, 362.5 / 271.7 = +33.4%; 2025 4,475.4 - 3,320.0 = 1,155.4; 2024 2,865.5 - 1,900.2 = 965.3; 2022 1,905.9 - 1,161.4 = 744.5. Other income Q2 2026 91.8 / Q2 2025 6.6 = 13.9 times. Rest of world 2025 4,475.4 - 3,320.0 - 427.4 = 728.0. Shares of revenue: US commercial 201.0 / 1,541.9 = 13.0%; 335.1 / 1,905.9 = 17.6%; 457.1 / 2,225.0 = 20.5%; 702.3 / 2,865.5 = 24.5%; 1,465 / 4,475.4 = 32.7%; Q2 2026 764 / 1,935.5 = 39.5%. US government 678.2 / 1,541.9 = 44.0%; 826.3 / 1,905.9 = 43.4%; 921.2 / 2,225.0 = 41.4%; 1,197.9 / 2,865.5 = 41.8%; 1,855 / 4,475.4 = 41.4%; Q2 2026 809 / 1,935.5 = 41.8%. International commercial 443.6 / 1,541.9 = 28.8%; 608.2 / 4,475.4 = 13.6%. International government 547.3 / 4,475.4 = 12.2%. Revenue abroad 1,155.4 / 4,475.4 = 25.8%; Q2 2026 362.5 / 1,935.5 = 18.7%. US commercial share of remaining deal value 6,238 / 13,100 = 47.6%. US commercial share of contract value closed 2,132 / 3,373 = 63.2%. 2026 US commercial guide 3,424 / 8,154 = 42.0%. Customers: top three 2025 0.16 x 4,475.4 = 716; top twenty 20 x 93.9 = 1,878, 1,878 / 4,475.4 = 42.0%; next seventeen 1,878 - 716 = 1,162; all others 4,475.4 - 1,878 = 2,597.4; top twenty June 2026 20 x 124 = 2,480. US commercial customers 653 / 80 = 8.2 times. US commercial contract value Q2 2025 2,132 / 2.53 = 843. Backlog: remaining performance obligations 4.9 / total remaining deal value 13.1 = 37.4%; due within twelve months 4.1 x 0.38 = 1.56 bn (Dec 2025), 4.9 x 0.43 = 2.11 bn (June 2026), 2.11 / 1.56 = 1.35. Costs and margins: research and development / revenue 404.6 / 2,225.0 = 18.2%; 507.9 / 2,865.5 = 17.7%; 557.7 / 4,475.4 = 12.5%; growth 557.7 / 507.9 = +9.8%. Sales and marketing / revenue 887.8 / 2,865.5 = 31.0%; 1,056.9 / 4,475.4 = 23.6%; growth 1,056.9 / 887.8 = +19.0%. Stock-based compensation / revenue 1,270.7 / 1,092.7 = 116%; 778.2 / 1,541.9 = 50%; 564.8 / 1,905.9 = 30%; 475.9 / 2,225.0 = 21%; 691.6 / 2,865.5 = 24%; 684.0 / 4,475.4 = 15.3%; Q2 2026 265.2 / 1,935.5 = 13.7%; growth 265.2 / 160.0 = +66%. Diluted weighted shares 2,565.2 / 1,923.6 = +33%. 2026 adjusted operating margin guide 4,893 / 8,154 = 60.0%. Revenue per employee 4,475.4 / 4,429 = 1.01; 2,225.0 / 3,735 = 0.596; 1.01 / 0.596 = 1.70; employees 4,429 / 3,735 = +18.6%; revenue 4,475.4 / 2,225.0 = 2.01 times. Cumulative losses 2018-2022 580.0 + 579.6 + 1,166.4 + 520.4 + 373.7 = 3,220.1. Effective tax rate 2025 22.7 / 1,657.4 = 1.4%. Interest income 229.2 / 1,657.4 = 13.8%. Guidance: revenue midpoints (8,150 + 8,158) / 2 = 8,154 and (7,182 + 7,198) / 2 = 7,190, raise 8,154 - 7,190 = 964; growth 8,154 / 4,475.4 = +82%; adjusted free cash flow midpoints (4,500 + 4,700) / 2 = 4,600 and (3,925 + 4,125) / 2 = 4,025; first half revenue 3,568.0 / 8,154 = 43.8%; second half 8,154 - 3,568.0 = 4,586; Q3 midpoint (2,160 + 2,164) / 2 = 2,162, 2,162 / 1,935.5 = +11.7% and 2,164 / 1,935.5 = +11.8%; implied Q4 4,586 - 2,162 = 2,424. US commercial second half needed 3,424 - 595 - 764 = 2,065. US commercial guide raise 3,424 - 3,144 = 280. Valuation: market value 462.81 bn / 2026 revenue guide 8.154 bn = 56.8 times; / adjusted free cash flow guide 4.6 bn = 100.6 times; cash 9.2 / 462.81 = 2.0%; 462.81 / 13.35 = 34.7 times. Founders' economic stake (75.3 + 152.1 + 1.0) / 2,402.9 = 9.5% of shares. Market value 462.81 / listing-day 15.67 = 29.5 times; revenue 4,475.4 / 1,092.7 = 4.1 times (2020-2025); employees 4,429 / 2,439 = 1.82 times. Hosting commitments 1,759.0 / cash 9,200 = 19.1%. Army ceiling 10,000 / 10 years = 1,000 a year; 1,000 / 1,855 = 53.9%. Unallocated 557.7 + 684.0 = 1,241.7. Q3 2026 adjusted operating margin guide (1,292 + 1,296) / 2 = 1,294, 1,294 / 2,162 = 59.9%. Adjusted income from operations 2,254.1 / 632.8 = 3.56 times. Top twenty average 124 / 43.6 = 2.84 times. Capital spending 33.9 / cash from operations 2,134.5 = 1.6%. Return on equity 1,625.0 / ((5,003.3 + 7,387.3) / 2) = 1,625.0 / 6,195.3 = 26.2%. United Kingdom 427.4 / 235.3 = +81.6%. International government Q1 2026 (1,848.4 - 990.0) - 687 = 171.4. Q4 2025 revenue 1,406.8 / 827.5 = +70%; Q4 sales and marketing 302.1 / 288.3 = +4.8%. Commercial customers outside the US 870 - 653 = 217. US commercial customers 221 / 143 = +55%. Top three 2025 against 2020: 16% / 25% = 0.64; customers 954 / 139 = 6.9 times - revenue mix, shares of revenue and concentration. — 2018-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Palantir's Forms 10-K, 10-Q, results releases, presentations, the Q2 2026 call and market data; operands shown in the source line.
  3. ReportedCompeting platforms could make the demonstration less impressive, or large customers could learn to take the free work and build the rest themselves, which the 10-K says organisations frequently attempt.
    Palantir Technologies Form 10-K for fiscal 2025 - Item 1 business: platforms, employees, competition, pilots and government programmes. — FY2025 · publ. 17 February 2026 · source ↗
  4. ReportedUS commercial customers rose 35% in the year to June 2026 while US commercial revenue grew 149% in the quarter, which says the customers who sign after a pilot keep adding to it.
    The Motley Fool, Palantir Q2 2026 earnings call transcript - international revenue, total remaining deal value, RPO growth, Maven and a large technology contract. — Q2 2026 · publ. 3 August 2026 · source ↗
  5. ReportedUS commercial customers rose 35% in the year to June 2026 while US commercial revenue grew 149% in the quarter, which says the customers who sign after a pilot keep adding to it.
    Palantir second-quarter 2026 results release, Form 8-K exhibit 99.1 - revenue, US commercial and government revenue, deal counts, TCV, US commercial RDV, cash and raised 2026 guidance - second-quarter results: revenue by line, margins, deal counts, contract value, cash and stock pay. — Q2 2026 · publ. 3 August 2026 · source ↗
  6. ReportedSpending was $1,056.9 million in 2025; a rise back above 30% of revenue without faster growth would say Palantir is paying more for each customer it wins.
    Palantir fourth-quarter and full-year 2025 results release, Form 8-K exhibit 99.1 - revenue, US revenue lines, margins, stock-based compensation, cash flow and initial 2026 guidance - full-year 2025 results: revenue by line, margins, expenses, stock pay and cash flow. — FY2025 · publ. 2 February 2026 · source ↗
Sources
Generated September 25, 2026