2025: Record Sales, Lower ProfitNarrow moat

Caterpillar (CAT) — moat facet

Caterpillar sold more than ever in 2025 and earned 18% less, because tariffs and lower construction prices ate the extra volume.

2025 was Caterpillar's biggest year for sales and a disappointing year for profit. Total sales and revenues were a record $67,589 million1, "the highest in Caterpillar's history"2. Profit fell to $8,884 million from $10,792 million, and diluted earnings per share to $18.81 from $22.053.

Operating profit bridge, 2025 against 2024 ($M)+1,218Volume-817Price-2,148Manufacturing costsCaterpillar Form 10-K FY2025, consolidated operating profit bridge
Volume gains swamped by cost and price.

The bridge explains it. Sales rose because of higher volume of $3.389 billion, partially offset by unfavorable price realization of $817 million4. Operating profit fell 15%, to $11.151 billion, because of unfavorable manufacturing costs of $2.148 billion, which largely reflected higher tariffs, and the lower price, partly offset by $1.218 billion of profit from higher volume5. The operating profit margin was 16.5 percent, against 20.2 percent in 20246.

Price fell where competition is sharpest. Construction Industries gave up $1,136 million and Resource Industries $272 million, while Power & Energy gained $592 million7. The machines that face the longest list of named competitors lost price; the engines and turbines in short supply gained it.

The effective tax rate rose too, to 24.0 percent from 19.7 percent8, which widened the gap between operating and net profit.

The costs sat in the manufacturing line. Cost of goods sold was $44,752 million in 2025 against $40,199 million in 20249, an increase of about 11%10 on sales and revenues up about 4%11. That gap, not any collapse in demand, is the story of Caterpillar's 2025.

The year's lesson is that Caterpillar's moat did not protect construction margins against tariffs and a softer price environment at the same time. Operating margin is the figure to follow: the adjusted margin was 17.2% in 202512, and a second year in that region with sales still rising would mean the costs have become permanent.

Moat trajectory: Holding steady

Operating margin 16.5% in 2025; 20.9% in Q2 2026 including a tariff refund.

The number that tests this moat
Reported
Operating profit margin, latest quarter
20.9% (Q2 2026) against 17.3%; 16.5% for 2025

Whether 2025 was a trough; a return to the mid-teens with rising sales would mean the tariff costs are permanent.

Source: Caterpillar Q2 2026 results release ↗
⚠ Threats to the moat
⚠ THREAT 01
Construction Competes on Price
Caterpillar's construction business faces a dozen named global rivals, and in 2025 it cut price by $1.1 billion to keep pace.
References
  1. ReportedTotal sales and revenues were a record $67,589 million, "the highest in Caterpillar's history".
    Caterpillar Form 10-K for fiscal 2025 - Item 1 business: history, products, Cat Financial, employees and order backlog. — FY2025 · publ. 13 February 2026 · source ↗
  2. ReportedTotal sales and revenues were a record $67,589 million, "the highest in Caterpillar's history".
    Caterpillar fourth-quarter 2025 earnings call transcript (company PDF) - services revenues, tariff headwinds, power generation, autonomous trucks and the AIP order. — Q4 2025 · publ. 29 January 2026 · source ↗
  3. ReportedProfit fell to $8,884 million from $10,792 million, and diluted earnings per share to $18.81 from $22.05.
    Caterpillar Form 10-K for fiscal 2025 - financial statements and notes: profit, per-share data, cash flow, balance sheet, debt, dividends and credit risk. — FY2025 · publ. 13 February 2026 · source ↗
  4. ReportedSales rose because of higher volume of $3.389 billion, partially offset by unfavorable price realization of $817 million.
    Caterpillar Form 10-K for fiscal 2025 - Item 7 MD&A: consolidated results, sales and profit bridges, tariffs, dealer inventory and the 2026 outlook. — FY2025 · publ. 13 February 2026 · source ↗
  5. ReportedOperating profit fell 15%, to $11.151 billion, because of unfavorable manufacturing costs of $2.148 billion, which largely reflected higher tariffs, and the lower price, partly offset by $1.218 billion of profit from higher volume.
    Caterpillar Form 10-K for fiscal 2025 - Item 7 MD&A: consolidated results, sales and profit bridges, tariffs, dealer inventory and the 2026 outlook. — FY2025 · publ. 13 February 2026 · source ↗
  6. ReportedThe operating profit margin was 16.5 percent, against 20.2 percent in 2024.
    Caterpillar Form 10-K for fiscal 2025 - Item 7 MD&A: consolidated results, sales and profit bridges, tariffs, dealer inventory and the 2026 outlook. — FY2025 · publ. 13 February 2026 · source ↗
  7. ReportedConstruction Industries gave up $1,136 million and Resource Industries $272 million, while Power & Energy gained $592 million.
    Caterpillar Form 10-K for fiscal 2025 - note on segment information: sales, profit and external sales by segment and application. — FY2025 · publ. 13 February 2026 · source ↗
  8. ReportedThe effective tax rate rose too, to 24.0 percent from 19.7 percent, which widened the gap between operating and net profit.
    Caterpillar Form 10-K for fiscal 2025 - Item 7 MD&A: consolidated results, sales and profit bridges, tariffs, dealer inventory and the 2026 outlook. — FY2025 · publ. 13 February 2026 · source ↗
  9. ReportedCost of goods sold was $44,752 million in 2025 against $40,199 million in 2024, an increase of about 11% on sales and revenues up about 4%.
    Caterpillar Form 10-K for fiscal 2025 - Item 1 business: history, products, Cat Financial, employees and order backlog. — FY2025 · publ. 13 February 2026 · source ↗
  10. Moat Explorer calcCost of goods sold was $44,752 million in 2025 against $40,199 million in 2024, an increase of about 11% on sales and revenues up about 4%.
    Moat Explorer calculation from Caterpillar's reported figures ($ millions unless stated). Dealers: 41 + 109 = 150 (2025); 43 + 113 = 156 (2022); 46 + 119 = 165 (2019). Segment margins (segment profit / total segment sales, FY2025 10-K basis): Construction Industries 6,975 / 27,418 = 25.4% (2023), 6,165 / 25,455 = 24.2% (2024), 4,675 / 25,060 = 18.7% (2025); Resource Industries 2,836 / 13,669 = 20.7%, 2,538 / 12,471 = 20.4%, 1,988 / 12,474 = 15.9%; Power & Energy 4,936 / 28,001 = 17.6%, 5,736 / 28,854 = 19.9%, 6,418 / 32,201 = 19.9%; Financial Products 909 / 3,785 = 24.0%, 932 / 4,053 = 23.0%, 966 / 4,220 = 22.9%, 590 / 3,044 = 19.4% (2020). Recast (Rail in Resource Industries): 2,151 / 15,920 = 13.5% (2025), 2,676 / 15,745 = 17.0% (2024); Power & Energy 6,256 / 28,624 = 21.9%. Construction Industries H1 2026 3,482 / 15,507 = 22.5%. Implied Rail: sales 15,920 - 12,474 = 3,446 and profit 2,151 - 1,988 = 163, 163 / 3,446 = 4.7% (2025); sales 15,745 - 12,471 = 3,274 and profit 2,676 - 2,538 = 138 (2024). Power generation 10,275 / 3,963 = 2.6 times (2020-2025); 10,275 / 67,589 = 15.2% of sales and revenues; three times the 2024 base 7,756 x 3 = 23,268. Oil and gas 7,502 / 27,143 = 27.6% of Power & Energy external sales; 7,502 / 3,701 = 2.0 times. Services 24 / 67.589 = 35.5%; (30 / 24)^(1/5) - 1 = 4.6% a year. Backlog 72.1 / 30.0 = 2.4 times; long end 29.2 / 19.3 - 1 = 51%. Customer advances 4,777 / 3,314 - 1 = 44%. Price realization H1 2026 426 + 595 = 1,021; 2024 against 2023 1,238 / 5,596 = 22%. Volume H1 2026 2,318 + 3,113 = 5,431. Capex excluding leased equipment 2,821 / 1,597 - 1 = 77%. Pre-tax return on average MP&E net assets (MP&E adjusted operating profit / average MP&E net assets): 4,675 / 20,070 = 23.3% (2020), 6,453 / 19,662 = 32.8% (2021), 8,656 / 19,841 = 43.6% (2022), 13,439 / 19,450 = 69.1% (2023), 13,246 / 19,999 = 66.2% (2024), 11,327 / 21,417 = 52.9% (2025). Profit 8,884 / 6,147 - 1 = 44.5% and diluted EPS 18.81 / 10.26 - 1 = 83.3% (2018-2025). Dividends paid 2,749 / profit 8,884 = 30.9%. Return on average equity 8,884 / ((19,494 + 21,318) / 2) = 43.5%. Price to earnings at year end (market capitalisation $bn / profit $bn): 39.57 / 2.512 = 15.8 (2015); 93.75 / 0.754 = 124.3 (2017); 74.98 / 6.147 = 12.2 (2018); 81.62 / 6.093 = 13.4 (2019); 98.88 / 2.998 = 33.0 (2020); 111.83 / 6.489 = 17.2 (2021); 124.67 / 6.705 = 18.6 (2022); 150.52 / 10.335 = 14.6 (2023); 175.14 / 10.792 = 16.2 (2024); 268.09 / 8.884 = 30.2 (2025); trailing 370.15 / 10.844 = 34.1. Share price 805.25 / 1,073.46 - 1 = -25%. Trailing twelve months to June 2026: sales and revenues 67,589 - 30,818 + 37,958 = 74,729; profit 8,884 - 4,182 + 6,142 = 10,844; diluted EPS 18.81 - 8.82 + 13.23 = 23.22. Debt at 30 June 2026 5,046 + 35 + 8,026 + 10,655 + 21,384 = 45,146; at 31 December 2025 5,514 + 35 + 7,085 + 10,678 + 20,018 = 43,330; Financial Products debt 5,514 + 7,085 + 20,018 = 32,617, 32,617 / 43,330 = 75%. Financial Products segment assets 41,476 / 64,392 = 64%. Downturns: 38,537 / 47,011 - 1 = -18% (2016); 41,748 / 53,800 - 1 = -22% (2020). Construction Industries Asia/Pacific external sales 3,783 / 4,390 - 1 = -14%; North America share 14,064 / 24,800 = 57%. Shares of 2025 sales and revenues of 67,589: Construction Industries 24,800 = 36.7%; Resource Industries 12,185 = 18.0%; Power & Energy 27,143 = 40.2%; Financial Products 4,220 = 6.2%; Construction and Resource together (24,800 + 12,185) / 67,589 = 54.7%. Segment external sum 27,143 + 24,800 + 12,185 + 4,220 = 68,348 against 67,589 (difference 759, All Other +46 and corporate items -805); 2024 25,344 + 12,100 + 24,088 + 4,053 = 65,585 against 64,809 (776); 2023 27,294 + 13,329 + 23,355 + 3,785 = 67,763 against 67,060 (703). Power & Energy share 27,143 / 68,348 = 39.7%. 2030 range: 64,809 x 1.06^6 = 91,933; 64,809 x 1.09^6 = 108,691. RPMGlobal 733 / 67,589 = 1.1%. Autonomous trucks 827 / 690 - 1 = 20%; 690 x 3 = 2,070. Tech-enabled machines 500 / 191 = 2.6 times. Latin America employees 22,300 - 19,700 = 2,600 (EAME 16,700 - 15,900 = 800; Asia/Pacific 26,900 - 25,300 = 1,600; North America 52,100 - 52,000 = 100). Profit 2025 8,884 / 10,792 - 1 = -17.7%. Cost of goods sold 44,752 / 40,199 - 1 = 11.3%. Financial Products segment assets 41,476 / 36,925 - 1 = 12.3%. Power generation growth 7,756 / 6,362 - 1 = 21.9%, 10,275 / 7,756 - 1 = 32.5%. Engine capex at 4% to 5% of 2025 machinery, power and energy sales of 63,980: 2,559 to 3,199. Earnings implied by forward and trailing P/E 34.70 / 28.01 - 1 = 24%. Analyst target 975.61 / 805.25 - 1 = 21%. Segment capex 2025: Construction Industries 358 + Resource Industries 626 = 984, against Financial Products 1,341. Power & Energy Q2 2026 external sales: North America 4,182 against other regions 373 + 1,348 + 892 = 2,613 - segment margins, growth and price realization. — 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Caterpillar's Forms 10-K, 10-Q, results releases, the March 2026 recast exhibit, the February 2026 Barclays deck, the earnings calls and market data; operands shown in the source line.
  11. ReportedCost of goods sold was $44,752 million in 2025 against $40,199 million in 2024, an increase of about 11% on sales and revenues up about 4%.
    Caterpillar Form 10-K for fiscal 2025 - Item 1 business: history, products, Cat Financial, employees and order backlog. — FY2025 · publ. 13 February 2026 · source ↗
  12. ReportedOperating margin is the figure to follow: the adjusted margin was 17.2% in 2025, and a second year in that region with sales still rising would mean the costs have become permanent.
    Caterpillar fourth-quarter 2025 earnings call transcript (company PDF) - services revenues, tariff headwinds, power generation, autonomous trucks and the AIP order. — Q4 2025 · publ. 29 January 2026 · source ↗
Sources
Generated September 25, 2026