⚠ YMTC Went From Eight to ThirteenHigh threat

Kioxia Holdings (285A) — threat to the moat

A producer funded by industrial policy adds capacity when prices are falling, which is the one behaviour a six-player market cannot absorb.

The most consequential change in NAND's structure has nothing to do with technology.

YMTC share of NAND revenue8%Q1 202513%Q1 202614%Kioxia, Q1 2026Five points added during a shortage, on capital that does not require a return.
The one behaviour a six-player market cannot absorb is a participant not seeking profit.

China's YMTC held about 8% of NAND revenue in the first quarter of 2025 and about 13% a year later1 — five points in twelve months, taken during a shortage. It is now level with Micron and Sandisk and closing on SK hynix.

A competitor funded by industrial policy behaves differently from one funded by shareholders. It will add capacity when prices are falling, because the return on the investment is not the point, and that is precisely the behaviour a six-player market cannot absorb. The whole logic of an oligopoly assumes every participant is trying to make money.

The immediate damage is not lost accounts — Kioxia's customers are largely outside China, and export controls make the boundary firmer every year. It is a shrinking addressable market and a supply curve that stops responding to price.

There is a genuine offset: the same controls that close China to Kioxia also close much of the world to YMTC, and a market splitting into two halves gives incumbents a protected one.

Watch China's share of world NAND bit supply rather than YMTC's share of Kioxia's customers. The second will stay near zero while the first does the damage.

References
  1. Third-party estimateYMTC held about 8% of NAND revenue in Q1 2025 and about 13% a year later.
    Counterpoint Research — global NAND memory market share. The NAND market reached a record US$46 billion in the first quarter of 2026, growing about 90% sequentially and roughly 3.5 times against the first quarter of 2025. Share by revenue: Samsung 29%, SK hynix 18%, Kioxia 14%, Micron 13%, Sandisk 13% and YMTC 13% — YMTC having risen from about 8% a year earlier. — Q1 2026 · publ. 2026 · source ↗
Sources
Generated September 23, 2026