Atal: What a Bad Year Looks LikeWide moat

Dom Development (DOM) — moat facet

Atal's sales fell 19 percent in the same twelve months Dom's rose to a record — proof that what separates developers is not demand but who had the land ready when demand arrived.

Atal is a serious company. It builds in most of the same cities, sells to the same buyers, borrows in the same market, and faces the same central bank. In 2025 its contracted sales fell 19 percent to 1 678 flats1. In the same twelve months, in the same country, Dom Development sold a record 4 448.

Change in units sold, 2025 vs. 2024Victoria Dom+35%Develia+5%Dom Development+4% (record 4 448)Murapol+2%Marvipol-6,5%Atal-19% (1 678)Same country, same rates, same twelve months. Bars show the size of the move.
Demand was not the differentiator in 2025. Committed land was.

Two companies in one industry going in opposite directions in a single year tells you more about the industry than any market-share table does. It says demand was not the differentiator. Rates fell for both of them. Wages rose for both of their customers. What differed was whether the company had the right land, in the right city, with the permits already granted and the product already priced, at the moment buyers came back.

That is the whole case for holding a large land bank and a conservative balance sheet through a downturn, and it is why this page is rated more highly than the ones around it. The advantage is invisible in a good year, when everyone sells what they build. It becomes visible in the transition, when demand returns faster than construction can respond and the only developers who capture it are the ones who committed capital eighteen to thirty months earlier, in the middle of the freeze, with no evidence that it would work.

There is a limit worth naming. Atal is a smaller company and a single year is a single year; it recovered from worse in the past and may again. Nothing here says Dom's rivals are badly run. What it says is that in a business where the product takes two years to make and the demand can turn in two months, the balance sheet decides who is standing where the demand lands.

Watch the dispersion, not the average. If good and bad years stop separating developers this sharply, the case for Dom's discipline gets weaker, not stronger.

Moat trajectory: Widening

Dispersion between developers has increased through this cycle rather than narrowed. A year that produced a record at Dom produced a 19 percent decline at a competent competitor, and the reason was the land committed during the freeze. As long as the industry keeps oscillating, the company that funds its land bank from its own cash flow keeps gaining on the ones that fund it from the credit market.

The number that tests this moat
Reported
Dispersion between Dom and Atal, 2025
+4% vs. −19%

Two developers in one country, one year, opposite directions. The gap is the clearest available evidence that the differentiator is committed land rather than demand. If good and bad years stop separating developers this sharply, the case for Dom's balance-sheet discipline weakens.

Source: Parkiet developer sales round-up, FY2025 ↗
References
  1. ReportedAtal's 2025 contracted sales fell 19% to 1 678 flats in the same year Dom sold a record 4 448.
    Parkiet, 'Deweloperzy podsumowuja sprzedaz mieszkan w IV kwartale i calym 2025 roku' — full-year 2025 sales for the listed and Catalyst-quoted Polish developers: Dom Development a record 4 448 units (+4%), with a record 1 232 in Q4 alone; Develia a record 3 345 (+~5%), of which 173 came from Bouygues Immobilier Polska, acquired in July 2025; Murapol 3 140 (+2%); Archicom a record near 2,850, including 1 066 in Q4; Atal 1,678, down 19%; Victoria Dom 1 365 (+35%); Ronson 542; Inpro 640; Marvipol 402, down 6,5% — FY2025 · publ. 2026-01-08 · source ↗
Sources
Generated September 24, 2026