The Razor-and-Blades ModelWide moat

ASML (ASML) — moat facet

Sell the 200-million-euro machine once, then service it profitably for its whole long life.

The installed base turns ASML into a razor-and-blades business of unusual quality. The 'razor' is the machine — a system sold once, for tens or hundreds of millions of euros — and the 'blades' are the years of service, spare parts, software, and support that machine consumes over its long operating life. Unlike a consumer razor, though, ASML's blades cannot be bought from anyone else: only ASML can service an EUV machine, so every system sold is a captive, multi-year revenue stream that no competitor can intercept.

Service and field option gross margin (%)34.0%201945.1%202053.2%202149.7%202241.8%202348.2%202450.9%2025ASML Forms 20-F FY2019, FY2021, FY2023, FY2025; service sales less cost of service
The blades earn about half their price, and the margin moves with fleet utilisation.

This model is what gives ASML's revenue a recurring backbone beneath the lumpy equipment sales. Each machine placed in a fab is not a one-time transaction but the start of a decade-long relationship, and because the machines run continuously in high-value production, customers spare no expense keeping them at peak performance. As the installed fleet grows year after year — and it only grows, since machines are added far faster than they are retired — the base of recurring service revenue compounds. The razor-and-blades structure is the mechanism by which ASML's past sales keep paying it, converting a monopoly on equipment into a growing, annuity-like stream — €8.2 billion of it in 2025 — that persists long after each sale is booked1.

Moat trajectory: Widening

Widening. Every machine sold plants years of captive service revenue, and the installed fleet only grows — the razors keep selling, so the blade stream keeps compounding.

The number that tests this moat
Reported
New lithography systems sold, latest quarter
86 in Q2 2026, from 67 in Q1

Every machine sold earns service and upgrade revenue for many years afterwards. More systems shipped now means a larger base paying later; a falling count would slow that annuity down the line.

Source: ASML Q2 2026 results ↗
⚠ Threats to the moat
References
  1. ReportedThe blades stream reached €8.2B in 2025.
    ASML, FY2025 Annual Report / 20-F (net sales €32.7B; net income €9.6B; GM 52.8%; backlog ~€38.8B through 2027; Installed Base Management €8.2B, +25%; R&D ~€4-5B/yr; customer concentration TSMC/Samsung/Intel) — FY2025 · publ. Filed early 2026 · source ↗
Sources
Generated September 23, 2026