The Firms Attacking the Checking AccountNarrow moat
JPMorgan Chase (JPM) — moat facet
The prize is not the payment or the app; it is the account that receives the salary, and nobody has taken one of those yet.
The competitor JPMorgan's filings are most careful about is the one that wants the deposit rather than the loan.
The firm's competition disclosure names e-commerce and other internet-based companies, digital asset and other financial technology companies among its rivals, and warns that new competitors continue to emerge, including firms that offer products and services solely through the internet and non-financial companies that offer products that disintermediate traditional banking products and services1.
The prize is specific. It is not the payment or the app; it is the primary account — the one that receives the salary and pays the bills, and whose balance funds the bank at 1.41% or nothing at all2. A competitor that captures the transaction without capturing the balance has taken a fee. A competitor that captures the balance has taken the funding.
So far, the balance has proved remarkably difficult to move. Digital-only providers have been effective at winning secondary accounts and poor at becoming the account an employer pays into, which is why JPMorgan could open 1.7 million net new checking accounts in 20253 against a decade of well-funded competition.
What would change it is a product that behaves like a deposit without being one, held by an institution that faces none of the associated costs.
Watch the non-interest-bearing balance and direct-deposit relationships, not app downloads. The first is the franchise; the second is a marketing statistic.
A decade of well-funded competition and JPMorgan still opened 1.7 million net new checking accounts in 2025. Nobody has taken the primary account; everybody is still trying.
Digital-only banks compete on the app. JPMorgan's own mobile base still growing means it is not losing the screen where that contest is decided.
Source: JPMorgan Chase Form 10-K, FY2025 and Q2 2026 earnings release ↗- ReportedThe 10-K notes that new competitors continue to emerge, including firms operating solely through the internet and non-financial companies offering products that disintermediate traditional banking products and services.JPMorgan Chase & Co., Form 10-K FY2025 — risk factors and competition (SEC, CIK 19617). 'Competitors include other banks, brokerage firms, investment banking companies, merchant banks, hedge funds, commodity trading companies, private equity firms, insurance companies, mutual fund companies, investment managers, credit card companies, mortgage banking companies, trust companies, securities processing companies, automobile financing companies, leasing companies, e-commerce and other internet-based companies, digital asset and other financial technology companies.' 'New competitors in the financial services industry continue to emerge, including firms that offer products and services solely through the internet and non-financial companies that offer products and services that disintermediate traditional banking products and services offered by financial services firms such as JPMorganChase.' The risk factors further warn that advocacy by non-banking competitors for exemptions from regulatory requirements could significantly disadvantage traditional financial institutions; that if the firm does not keep pace with rapidly changing technological advances, including the adoption of generative AI, it risks losing clients and market share, with competition intensified as the feasibility, capability and scalability of new technologies improves; that adverse macroeconomic or market conditions could prompt outflows from funds or accounts or cause clients to invest in products that generate lower revenue; and that the interconnectivity across credit markets increases the risk that the significant expansion of private credit could worsen losses among non-bank lenders and their borrowers, particularly if stress or defaults spread to broader funding and credit markets. — FY2025 · publ. 2026-02-13 · source ↗
- ReportedUS savings average balances of $875,519M paid 1.41% and interest-bearing demand balances of $321,145M paid 3.26%.JPMorgan Chase & Co., Form 10-K FY2025 — consolidated financial statements and management's discussion (SEC, CIK 19617). Total net revenue $182,447M (2024 $177,556M, 2023 $158,104M); total noninterest expense $95,640M (2023 $87,172M); pre-provision profit $86,807M; provision for credit losses $14,212M; net income $57,048M; diluted EPS $20.02; ROE 17%, ROTCE 20% (2024 22%, 2023 21%); overhead ratio 52% (2024 52%, 2023 55%); loans-to-deposits 58% (56%, 55%); deposits 63% of total liabilities. Total assets $4,424,900M, loans $1,493,429M, deposits $2,559,320M, tangible common equity $290,018M, book value per share $126.99, tangible book value per share $107.56, dividends declared per share $5.80 (2024 $4.80, 2023 $4.10). Segment total net revenue: CCB $76,029M / $71,507M / $70,148M; CIB $78,454M / $70,114M / $64,353M; AWM $24,073M / $21,578M / $19,827M. Banking & Payments by client coverage: Global Corporate Banking and Global Investment Banking $25,285M, Commercial Banking $11,851M. Deposit average balances and rates: US non-interest-bearing $572,014M (2024 $611,734M, 2023 $635,791M); US interest-bearing demand $321,145M at 3.26%; US savings $875,519M at 1.41%; total deposits 1.80% (2024 2.08%, 2023 1.70%). An estimated bargain purchase gain of $2.8bn was recorded for the year ended 31 December 2023 on the First Republic acquisition, with a further $588M First Republic-related gain in the first quarter of 2025; 2024 revenue included a $7.9bn net gain on Visa shares. — FY2025 · publ. 2026-02-13 · source ↗
- ReportedThe firm opened 1.7 million net new checking accounts in 2025.JPMorgan Chase & Co., fourth-quarter and full-year 2025 earnings release (Form 8-K, exhibit 99.1) — fourth-quarter net income $13.0bn ($4.63 per share), or $14.7bn ($5.23) excluding a significant item; full-year 2025 net income $57.0bn ($20.02 per share), 2025 ROE 17% and ROTCE 20%. Fourth-quarter reported revenue $45.8bn and managed revenue $46.8bn; net interest income $25.1bn, up 7%; expense $24.0bn; credit costs $4.7bn with $2.5bn of net charge-offs. CET1 Standardized 14.5% and Advanced 14.1%, total loss-absorbing capacity $564bn, Standardized RWA $2.0tn, cash and marketable securities $1.5tn; book value per share $126.99 up 9% and tangible book value per share $107.56 up 11%; Basel III CET1 capital $288bn; supplementary leverage ratio 5.8%; net payout over the last twelve months 82%. Segment returns: CCB 4Q ROE 25% and 2025 ROE 32% with a Card Services net charge-off rate of 3.14%, debit and credit card sales volume up 7% and active mobile customers up 7%; CIB 4Q ROE 19% and 2025 ROE 18%, investment banking fees down 5% year on year with a #1 ranking for global investment banking fees at 8.4% wallet share for the year, markets revenue up 17%; AWM 4Q ROE 44% and 2025 ROE 40%, AUM $4.8tn up 18%. Payments revenue reached a record $5.1bn. In 2025 the firm opened 1.7 million net new checking accounts and 10.4 million new credit card accounts and grew wealth management households to over 3 million. The significant item in 4Q25 was a $2.2bn credit reserve established for the forward purchase commitment of the Apple credit card portfolio, a $0.60 decrease in EPS. — Q4 and FY2025 · publ. 2026-01-13 · source ↗