The Gas Station Is a TurnstileNarrow moat
Costco Wholesale (COST) — moat facet
Costco warns investors that selling more fuel lowers its gross margin, and sells it anyway, because the queue is made of people who already paid.
Costco operated 747 gas stations at the end of fiscal 2025 and gasoline was approximately 10% of total net sales — around $27 billion1. It is the company's single largest ancillary business and among its least profitable by design.
Costco tells investors exactly how to read it: the gasoline business "generally has a lower gross margin percentage and lower SG&A expense relative to our non-gasoline businesses," and "a higher penetration of gasoline sales will generally lower our gross margin percentage"2. This is why every gross-margin discussion in the filings is given twice, with and without the effect of fuel prices — the headline number is contaminated by a business that is deliberately run at close to no margin.
What it buys is arrival. Fuel is bought roughly weekly by an American household; groceries perhaps as often; a television once a decade. A forecourt in the car park converts the least frequent visit pattern in retail into one of the most frequent, and the queue is composed exclusively of people who have already paid the annual fee.
The volume evidence is that it works and that it is elastic. Gasoline volume rose approximately 2% in fiscal 2025 and approximately 10% in the third quarter of fiscal 20263, the latter alongside a 20% rise in the average price per gallon — Costco takes share when fuel is expensive, because that is when the saving is worth the detour.
Count gallons rather than dollars, and Costco gives it as a volume change each quarter. Volume growth ahead of the market means the turnstile is turning. Revenue growth driven by price tells you nothing about the membership at all, which is why the fiscal 2026 comparable-sales figures need reading twice.
Gasoline volume rose 2% in fiscal 2025 and 10% in the third quarter of fiscal 2026, so the turnstile is still turning. The electric transition is a decade-scale drift rather than a current one.
Gallons, not dollars, is the honest measure of the turnstile — fuel revenue moves with prices Costco does not set. Falling gallons in mature markets is the early signal that the weekly trip is going.
Source: Costco Form 10-Q, quarter ended May 10, 2026 ↗- ReportedCostco operated 747 gas stations at the end of fiscal 2025 and gasoline was approximately 10% of total net sales — around $27 billion.Costco Form 10-K, fiscal year ended August 31, 2025 - Item 1 Business (membership counts and renewal rates, warehouse and gas-station counts, under 4,000 SKUs, Executive tier and the 2% reward, human capital and wages, competition, Kirkland Signature) — FY2025 · publ. October 8, 2025 · source ↗
- ReportedCostco tells investors exactly how to read it: the gasoline business "generally has a lower gross margin percentage and lower SG&A expense relative to our non-gasoline businesses," and "a higher penetration of gasoline sales will generally...Costco Form 10-K, fiscal year ended August 31, 2025 - Item 7 MD&A (net sales $269,912M, membership fees $5,323M, gross margin 11.12%, SG&A 9.25%, comparable-sales composition, capital expenditure, dividends and repurchases) — FY2025 · publ. October 8, 2025 · source ↗
- ReportedGasoline volume rose approximately 2% in fiscal 2025 and approximately 10% in the third quarter of fiscal 2026, the latter alongside a 20% rise in the average price per gallon — Costco takes share when fuel is expensive, because that is...Costco Form 10-Q, quarter ended May 10, 2026 - MD&A (comparable sales +10% and +7% excluding fuel and currency, ticket +7% against frequency +2%, membership fees $1,373M, renewal 92.2% and 89.7%, gross margin 11.04%) — Q3 FY2026 and the first 36 weeks · publ. June 3, 2026 · source ↗