Thirty-Two Dollars an HourNarrow moat
Costco Wholesale (COST) — moat facet
Paying double the going rate is affordable precisely because the format needs so few people, and the 94% retention is what it buys.
Costco employed 341,000 people at the end of fiscal 2025 — 223,000 in the United States, 55,000 in Canada, 63,000 elsewhere — with approximately 95% working in warehouses and distribution and around 5% represented by unions1.
The pay is the notable part. In March 2025 the starting wage rose $0.50 to at least $20.00 an hour for all entry-level positions in the United States and Canada, the top of the wage scales rose $1.00, and the average American hourly rate reached approximately $32.00. The company targets at least 50% of its base being full-time and reports a retention rate of about 94% for employees with at least a year of service in the United States and Canada.
The conventional retail view is that this is a cost problem. The arithmetic says otherwise, and the arithmetic runs through the assortment. A warehouse with fewer than 4,000 items, goods displayed on pallets and inventory stored on racks above the sales floor needs a fraction of the labour hours per dollar of sales that a supermarket needs — the 10-K makes the point directly, that pallet display is "reducing labor required" and that operating hours are shorter than many other retailers'2. Costco therefore employs fewer people per dollar and can pay each of them far more while still running SG&A at 9.25% of net sales3.
The retention figure is where the payback shows. Turnover in American retail routinely runs above fifty percent a year; every departure costs recruitment, training and a period of lower productivity, and in a warehouse where a handful of people move enormous volumes of goods, an experienced crew is worth a great deal more than in a store where the work is shelf-facing.
It is testable in one line: SG&A as a percentage of net sales excluding gasoline effects, 9.17% in fiscal 2025. If Costco can absorb a wage rise without that ratio deteriorating, the productivity argument is real.
Statutory minimums and competitors' floors keep rising, so holding the premium costs more each year while the productivity benefit stays the same size.
The wage is only defensible if the retention is real, because an experienced crew is what lets 341,000 people run 134.7 million square feet. Narrowing pay premium with falling retention would break the argument.
Source: Costco Form 10-K, fiscal year ended August 31, 2025 ↗- ReportedCostco employed 341,000 people at the end of fiscal 2025 — 223,000 in the United States, 55,000 in Canada, 63,000 elsewhere — with approximately 95% working in warehouses and distribution and around 5% represented by unions.Costco Form 10-K, fiscal year ended August 31, 2025 - Item 1 Business (membership counts and renewal rates, warehouse and gas-station counts, under 4,000 SKUs, Executive tier and the 2% reward, human capital and wages, competition, Kirkland Signature) — FY2025 · publ. October 8, 2025 · source ↗
- ReportedA warehouse with fewer than 4,000 items, goods displayed on pallets and inventory stored on racks above the sales floor needs a fraction of the labour hours per dollar of sales that a supermarket needs — the 10-K makes the point directly,...Costco Form 10-K, fiscal year ended August 31, 2025 - Item 1 Business (membership counts and renewal rates, warehouse and gas-station counts, under 4,000 SKUs, Executive tier and the 2% reward, human capital and wages, competition, Kirkland Signature) — FY2025 · publ. October 8, 2025 · source ↗
- ReportedCostco therefore employs fewer people per dollar and can pay each of them far more while still running SG&A at 9.25% of net sales.Costco Form 10-K, fiscal year ended August 31, 2025 - Item 7 MD&A (net sales $269,912M, membership fees $5,323M, gross margin 11.12%, SG&A 9.25%, comparable-sales composition, capital expenditure, dividends and repurchases) — FY2025 · publ. October 8, 2025 · source ↗